Whether you’ve just started your home care agency or been in business for years, the best way to book new clients is to stand out from the competition.
You probably think the home care industry is a saturated market, so you are not booking clients back to back.
As long as we have seniors, people with disabilities, and injuries, there will always be a need for home care services and home health agencies.
Now that your business is up and running, let’s review five things you can do to help your home health agency stand out on social media.
1: Change/Update Your Name On Instagram
On Instagram, you have your username (@virtualhomecaresoultions) and your name.
When people use keywords to search, companies who have keywords in their name pop up in those searches.
For example, the name of my company is virtual home care solutions, that is my username, and it is also my name on my Instagram business page. This works because the keyword “home care” pops up under my name. If my company name did not have home care in it to use as a keyword, I would change my Instagram name to “home care agency”; when people search for a home care agency, my Instagram page will pop up.
Make sure you use keywords as your Instagram name, so you show up under home care agency s or specialty searches.
2: Niche Your Bio
Your social media bio is a short sentence ( most times), but it offers enough space to say who you are, what you are doing, and how you do it.
The obvious with say that you are a home care agency, but that doesn’t necessarily help you stand out.
The idea is to bring your unique selling proposition or niche (Micro specialization) to the forefront.
Whatever makes your company different than its competitors needs to be clearly stated in the bio on your social media page. Doing so will attract your target audience, and you will begin to stand out to potential leads.
3: Use Real Pictures Of Yourself Or Staff
We all love royalty-free photos, especially when we need one, trying to convey a specific message, writing blogs, building content, and everything else for our business. However, people don’t buy products and services; they buy from others.
You want your potential clients to know that you are an honest company with an actual staff, a real care plan, and ready to care for their loved ones safely. People want genuine engagement and familiar faces to grow with when you are on social media.
Use a mixture of royalty-free photographs and pictures of yourself or your staff doing work-related things.
When people see you at work, they trust that you can do the job and think to call you next for a quote.
4: Post Educational Content
Potential clients want to know that you are qualified for the job, but they learned this through the educational content you post.
When potential clients feel you are knowledgeable about your industry and field, they begin to look at you as a resource.
Every post does not have to be an educational post, nor does the content have to come in one particular way, but you want to be sure to add educational content to the mix to capture the attention of those searching for answers.
5: Engage With Potential Prospects
Just because we are on social media posting consistently doesn’t mean people or sales will automatically come to us. We will have to go out there and engage with other pages within our community and potential clients.
When you engage with other accounts, they engage with you. This increases your page, making you more visible on the algorithm.
An easy way to engage it’s by simply going to someone’s page, liking a few posts, and making a thoughtful and polite comment.
Small conversations turn into sales all the time.
Start building more social media relationships by engaging with other accounts (potential prospects).
Creating content on social media is one of the most cost-effective ways to promote your brand or business for free (without ads, of course).